Iracema

Iracema branding & packaging — project cover

Iracema is an organization dedicated to providing support to individuals facing physical and mental vulnerability, offering medicinal cannabis treatments to improve health and quality of life. The company offers high-quality products, including natural CBD oil, natural THC oil, cannabis flowers, and rosin, alongside personalized treatment and specialized guidance.Iracema’s distinguishing features encompass an innovative approach, a commitment to patient empowerment, authenticity, transparency in relationships, and social and environmental responsibility. The brand is devoted to crafting an authentic and robust image, conveying its values, and forging emotional connections with consumers.

Florar

Florar visual identity — project cover

The visual identity of Florar was created to reflect its mission of providing support and guidance on the medicinal use of cannabis. Inspired by natural elements, the brand uses organic shapes and soft colors to convey warmth, safety, and well-being. The logo, featuring welcoming hands surrounding a nature-inspired symbol, reflects the association’s human and professional approach, emphasizing its commitment to care and support principles. The green and orange color palette, combined with modern and approachable typography, reinforces the message of health, accessibility, and trust.

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